Client retention + rebookings for beauty businesses

Your clients are drifting.
GlowBack brings them back — automatically.

Done-for-you, two-way SMS that sounds like your front desk — keeping your existing clients on track to rebook, all year round.

Not one text. Twelve months of perfectly timed, two-way conversations — in your brand's voice, matched to your pricing and services — for every client, every stage of drift.

See If You Qualify See how it works →
$24K
Revenue recovered
121
Confirmed rebookings
760%
Return on investment
One inner city Melbourne salon. 4 months. Existing clients only.
Rebook clients
Stop client drift
Increase lifetime value
Improve client relationships
Increase retention
Fill your calendar on autopilot
Rebook clients
Stop client drift
Increase lifetime value
Improve client relationships
Increase retention
Fill your calendar on autopilot
Perfect timing

Every client has their own rhythm.
GlowBack knows it.

Regrowth at 4 weeks. Toner every 6. Lash fills every 3. GlowBack reaches out at exactly the right moment — not when someone remembers, but when the client is actually due.

GB
Clear Skin Studio
● Delivered
Hey Sophia, it's Clear Skin Studio ✨ Just checking in — it's been about 8 weeks since your microneedling session, which is actually the ideal time for a follow-up to lock in those results.
Oh I didn't realise the timing mattered that much!
It really does — the collagen response is still active so a second session now gives you significantly better outcomes than waiting longer.
Okay you've convinced me 😄 Is it the same price as last time?
Same price, yes! Want me to check what's available this week?
Yes please!
Built around your services

It knows what they had done.
And what's next.

GlowBack segments by your actual services, not just your client list. A toner-and-trim client hears something different from a full foil client, because their next best appointment isn't the same.

GB
Halo Hair Co
● Delivered
Hey Jess, it's Halo Hair Co 💫 Since your last visit was a toner and trim, you're about due for your next foil to keep those blonde tones looking fresh.
Oh good timing, I was starting to see regrowth!
Perfect, let's lock that in before it gets too obvious. We'd do the full foil plus a toner together this time.
Sounds good, what have you got this week?
Wednesday arvo or Friday morning are both open, want me to pop you in?
Friday works!
Objection handling

Clients think it's $500 or nothing.
It never has to be.

Most clients don't disappear because they've moved on — they just assume they can't afford it right now. GlowBack keeps them engaged and finds the right size appointment.

GB
The Edit Hair Studio
● Delivered
Hi Emma, it's The Edit Hair Studio 🩷 It's been a few months since your balayage with Jade — thought I'd check in and see if you'd like to plan your next appointment.
Ughh yes, I'm just a little tight on funds right now.
Totally understandable! A basin balayage and toner could be a better option than a full redo.
That's a great idea, thanks! Do you have appointments this Thursday?
Absolutely, Emma. Is morning or arvo best?
Win-back

Some clients go quiet.
GlowBack finds a way back.

A missed appointment can turn into total silence. GlowBack checks in, listens to what's actually going on, and finds the right moment to bring them back.

GB
Willow & Co
● Delivered
Hey Priya, it's Willow & Co 💛 We haven't seen you in a while — still interested in appointments with us?
Yes! I've been really unwell, but I still have a deposit with you.
So sorry to hear that. Your deposit is still there whenever you're ready 🩷
I've actually been cutting my own hair so it's pretty rough 😅
Here's your booking link — deposit goes straight toward it. A little refresh is always a nice pick-me-up 🩷
You're right, I'll book in!
How We Compare

See why salons choose GlowBack.

GlowBack Manual Exports Booking Reminders Email Marketing
Personalised to each client's history ✓ Only if there's time Generic template Generic template
Reaches out automatically ✓ Someone has to remember Calendar-based only Sent whenever, if ever
Real two-way conversation ✓ You reply manually One-way notification One-way, no replies
Segmented by your services ✓ Only if manually sorted Not service-aware Broad segments at best
Runs all year, no admin time ✓ 4–6 hrs/week Still needs manual follow-up New campaign each time
Setup 10-minute form Ongoing labour Built-in, limited config Build from scratch
See If You Qualify
How It Works

Up and running in 24 hours.

We handle everything end to end. The only thing we need from you is 10 minutes to fill in a quick onboarding form — then we take it from there.

01

Chat with our team to see if you qualify

A quick 20-minute call to understand your business and confirm GlowBack is the right fit.

02

You fill in a quick onboarding form

Takes about 10 minutes of your time. No tech knowledge needed.

03

We set everything up behind the scenes

Custom messages, your voice, your offers — personalised to each client's history, not a mail-merge. Live within 24 hours of onboarding.

04

Results in the first week. Ongoing, all year.

Sit back. Watch the rebookings come through. We manage the whole system for as long as you're a client — not a one-off campaign.

Results Brief

Inner city Melbourne hair salon.
4+ chairs.

From their existing client list alone — no new clients, no extra staff, no ad spend.

$24K
Revenue recovered in 4 months
121
Confirmed rebookings
760%
Return on investment
FAQ

Questions worth asking.

No. GlowBack is a fully managed service — there's nothing for your team to download, learn, or log into. We build and run everything behind the scenes. The only thing your team will notice is more bookings coming through.
We currently integrate with Timely, Kitomba, Fresha, and Phorest — the most widely used booking systems in Australian beauty businesses. If you're on a different system, get in touch and we'll let you know if we can make it work.
Completely hands off for your team. GlowBack runs entirely in the background. When a client replies, our system handles the conversation and your clients book directly into your live calendar via your booking link.
On average, our clients save 4–6 hours per week on manual follow-ups, rebooking calls, and chasing lapsed clients. That time goes back to your team — and the revenue comes back to your business.
Not quite. Generic SMS tools send the same message to a list on a schedule you set. GlowBack tracks each client's individual rebooking rhythm and reaches out only when they're actually due — in a real, two-way conversation that's matched to your business's voice. No blasts. No discount codes. No one-size-fits-all.
It runs continuously, for as long as you're a client. GlowBack isn't a campaign you switch on and off — it's a standing system that adjusts its timing automatically for every client and every service, all year round.
Very. Before we go live, we build a custom knowledge base for your business — your tone, your services, your team members' names, your typical offers. Messages reference the client's last visit, their stylist, and what they had done. We believe every client is different — and every message should reflect that. The right words, for the right person, at the right time.
Limited Availability

Unlock the revenue hidden in your client list.

Tell us a little about your salon or clinic and we'll show you exactly what's possible. We onboard a small number of businesses each month — and we want to make sure it's the right fit for you.

See If You Qualify →

Your database is full. Your calendar is patchy. Let's fix that.